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Google introduces Universal Commerce Protocol

Sundar Pichai
Sundar Pichai
@sundarpichai
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AI agents will be a big part of how we shop in the not-so-distant future. To help lay the groundwork, we partnered with Shopify, Etsy, Wayfair, Target and Walmart to create the Universal Commerce Protocol, a new open standard for agents and systems to talk to each other across

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4:03 PM · Jan 11, 2026
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